Mobile Video Guides

Ballista has significant experience in creating video guides for mobile devices. The video we produce for location based guides is optimised for viewing on the screens of today's mobile phones and other mobile video players. 

Ballista has produced the first in a series of mobile video guides featuring popular visitor locations - London Mobi-Guides.  

In addition to our own guides to central London locations, we have partnered with English Heritage and The History Channel to produce and deliver a series of video guides for their major locations including the Battle of Hastings, Dover Castle, Stonehenge, and Hadrian's Wall. 

The Battle of Hastings guide has been available to download on location direct to your mobile phone via Bluetooth during Summer/Autumn 2008. This is the first ever video guide delivered direct to visitor mobile phones in this way, and has proved to be a popular addition to the interpretation available at the site.

Our latest product, the Mobi-Guides Explorer, takes a step up from our original mobile video guides, and turns mobile phones into true multimedia guides. Mobi-Guides Explorer is ideal for museums, visitor attractions, city guides, and events.

The Explorer is fully customisable, allowing mobile phones to take on the look and feel of any brand. Mobi-Guides Explorer creates a standard user experience across all mobile phones, regardless of handset type or network operator. It's also a stand alone application - so once downloaded the user can keep it to use and enjoy at any time.

Mobi-Guides Explorer allows users to easily:

1. - Browse text, images, and maps
2. - Download video and audio clips for playback on the phone
3. - Input information for upload back to server (eg. contact details)
4. - Call direct through to telephone numbers listed
5. - Link to external mobile internet sites

When used in conjunction with an intelligent Bluetooth network it can become a location aware multimedia guide. It knows exactly where the user is, and so can be programmed to deliver content relating to their exact location.

Downloading Mobi-Guides Explorer
Mobi-Guides Explorer can be delivered to mobile devices in a number of different ways:

....On Location
Delivered direct to mobile phones via Bluetooth location based broadcasting. This method is always FREE to the user.  

....Via the Mobile Internet
Downloaded direct from the mobile internet anywhere - downloading content can be promoted on location, or by including a "call to action" on print and other advertising (eg. text guide to 80880).

Downloading Mobile Video
Video can be downloaded onto mobile phones in the same way as shown above for Mobi-Guides Explorer. Video can also be downloaded onto a PC, and then transferred onto a video iPod, mobile phone, or other video enabled device.

Over 12 million mobile phones are connected to 3G networks, which enables far quicker download times for videos. Network operators are encouraging people to use the mobile internet by introducing flat rate data download tariffs. Over 17 million individual users are now accessing the mobile internet every month (Mobile Data Association Report Q3 2008).